Mount Fuji
Japan's sacred 3,776m volcano, most beautiful framed by the five-storey Chureito Pagoda.
Japan is a country of exquisite contrasts — bullet trains streak past rice paddies, neon-soaked Tokyo crossings give way to moss-quiet Kyoto temples, and the perfect cone of Mount Fuji watches over it all. Few places fuse the ultra-modern and the deeply traditional so gracefully.
Wander thousands of vermilion torii gates at Fushimi Inari, lose yourself in the towering Arashiyama bamboo grove, feast through Osaka's neon Dotonbori, and time your visit for the fleeting magic of cherry-blossom season. It is a destination that rewards the curious at every turn.
Japanese culture balances refinement and ritual — the tea ceremony, onsen bathing, sumo and a deep reverence for nature and the seasons. Shinto shrines and Buddhist temples anchor daily life, craftsmanship is revered, and omotenashi (wholehearted hospitality) shapes every encounter, from a Michelin sushi counter to a tiny ramen bar.
The landmarks and natural wonders that define Japan.
Japan's sacred 3,776m volcano, most beautiful framed by the five-storey Chureito Pagoda.
Thousands of vermilion torii gates winding up the forested hillside above Kyoto.
A dazzling metropolis of skyscrapers, Shibuya crossing, sushi temples and neon nightlife.

Tokyo's oldest temple in Asakusa, fronted by the iconic Kaminarimon thunder gate.
An ethereal path through soaring green bamboo on Kyoto's western edge.
Japan's kitchen — a riot of neon signs, canals and legendary street food.
Curated activities to make your Japan story your own.
Glide between cities at 300km/h on the Shinkansen.
Discover Kyoto's golden pavilions and torii gates.
Eat your way through markets, izakayas and sushi counters.
Hanami picnics under clouds of pink sakura in spring.
Soak in volcanic thermal baths with mountain views.
Lakes, ropeways and pagoda viewpoints around Fuji.
Seasonal weather at a glance to help you plan the perfect window.
Mar – May
10–22°C
Cherry blossoms and mild, beautiful days.
Jun – Aug
25–34°C
Hot, humid, with festivals and green mountains.
Sep – Nov
12–24°C
Fiery maple foliage and crisp, clear skies.
Dec – Feb
0–10°C
Snow, hot springs and world-class skiing.
Signature dishes and where to savour them.
Pristine raw fish over seasoned rice, an art form in Japan.
Rich broth, springy noodles and toppings — every region its own style.
Seafood and vegetables in a feather-light, crisp batter.
Comforting rice bowls topped with meat, egg or tempura.
Sushi
The world's most famous sushi counter.
Ramen
Cult tonkotsu ramen served in focus booths.
Kaiseki
Refined multi-course dining in the geisha district.
Everything you need to know before travelling to Japan.
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